I recently signed on to help promote a summer literacy campaign, for a local non-profit called WordPlay Cincy. The organization asked me to chair their summer "closing the gap campaign," in hopes of raising dollars to enroll 200 children this summer in some really dynamic reading and writing programs. WordPlay Cincy gives young boys, girls and teens a supportive environment to tell THEIR STORIES. While they do this, these young scribes strengthen their reading and writing skills. We know that illiteracy keeps the cycle of poverty going, but this innovative organization, breaks that cycle.
So all I had to do was talk about it on my social media network, sign solicitation letters, you know just general support. But I did something a little different. I made a short video in my house, in front of my sons' bookcase talking about why I FELT the organization was so important, and I added a personal anecdote on how discovering the world in a book changed my life.
That video was viewed more than 1,500 times. Not because it was slick, because it wasn't. My 10 year old son was standing on a chair holding my IPHONE and the lighting was terrible. Still it was viewed so many times because the message was from the heart, it was authentic and spoke about a universal truth that anyone, no matter what station in life they are in can connect with.
Remember that when you are developing a message to connect to your audience. What's the universal truth, what is the most authentic experience you can share? Then tell it. The results will be far reaching.