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A recent client needed help connecting their message to the community about their 100 year old organization and their upcoming gala to celebrate this milestone. In a news cycle where everyone wants to know about the NOW, it took some strategy to find the right way to make this message relevant to every day folk.
Through the right pitch to the right media messenger, we found media outlets who could educate the public about this civic organization while genuinely putting out a call to action. To do that we had to make sure they would "get" the bigger story. You see, a 100 year old organization is kind of interesting, but a 100 year old organization that has changed, adapted, and stayed relevant throughout those 100 years is VERY INTERESTING.
We knew how important it was to find the right media messenger when a Morning Anchor asked my client not the usual questions but rather, " not much is still around from 100 years ago, but your organization is, how are you still relevant?" I can't stress how important it is to make sure the right people are asking the questions.
What happened next, is just what we wanted, our clients didn't feel like they were being "interviewed" they felt like someone was curious enough to ask the real questions, and the "interview" then turned into a conversation. A much more effective communication tool.
RRight Now Communications, identifies that universal truth in your message, connects that message to the right media outlets who can help you communicate it effortlessly to your audience and get them to act. So, let's start the conversation.